Post by account_disabled on Feb 27, 2024 0:55:06 GMT -5
As with any other marketing action, it is important to proceed step by step , clearly defining the objectives to be achieved and preparing with care and attention all the materials, graphic and otherwise, to be put in place when the project starts. The fundamental steps for the proper functioning of a marketing automation project are: Identify the objectives to be achieved and how long it will take to achieve them; define the customer journey , i.e. the path we want the user to follow; prepare the individual communication elements (DEM, text messages, survey questionnaires, transactional emails,...); operate marketing automation software . Usually, after the first meeting with the sales representative to outline the cost of the software based on the level of customization and integration with the company website, and having concluded the purchase of the software, a series of meetings will follow to define the flows and paths that we want our users to do it .
The result of these strategic meetings is a drawing that will look like a Panama mobile number list flowchart like this : At this point, we start with the creation of graphics and copy: every newsletter, every DEM, every SMS, every landing page or profiling survey must be well studied. The copy and email subjects must be persuasive (if you have any doubts, in this article we give you some ideas), the graphics clear and immediate, in line with the style of the company and the site. In short, we will have to guide our user according to our objective. Once the graphics have been created and approved, it's time to "turn on" the marketing automation machine : each communication will be implemented within the software and that's it! Almost! Observe, analyze, modify: your marketing automation evolves with you! After working for hours to establish the strategy, creating and optimizing every single email, SMS and copy, choosing the images, we started the marketing automation project... finally we won't have to think about anything anymore, the software will do everything, right?! Wrong! Actually very wrong.
The biggest mistake you can make when working on a project of this type is to believe that you will find the perfect strategy the first time . The perfect strategy does not exist, only the right strategy exists and, often (indeed almost always) it is the result of accurate data analysis . It is therefore very important to monitor the results , analyze the reports of each individual newsletter (or text message or action set on the software), see how our target reacts (subscribes, does not subscribe, purchases, abandons the page, etc.) and understand well what improvements can we make to ensure that marketing automation software performs better and better. If we are not sure about the change or are afraid that the change will lead to a decrease in results, the advice is to carry out A/B tests : after a couple of months we will know with mathematical certainty which of the two versions best meets our objective. Of course, this will certainly be a more "relaxing" phase than those that preceded it, more controlling and less creative, but equally very important.
The result of these strategic meetings is a drawing that will look like a Panama mobile number list flowchart like this : At this point, we start with the creation of graphics and copy: every newsletter, every DEM, every SMS, every landing page or profiling survey must be well studied. The copy and email subjects must be persuasive (if you have any doubts, in this article we give you some ideas), the graphics clear and immediate, in line with the style of the company and the site. In short, we will have to guide our user according to our objective. Once the graphics have been created and approved, it's time to "turn on" the marketing automation machine : each communication will be implemented within the software and that's it! Almost! Observe, analyze, modify: your marketing automation evolves with you! After working for hours to establish the strategy, creating and optimizing every single email, SMS and copy, choosing the images, we started the marketing automation project... finally we won't have to think about anything anymore, the software will do everything, right?! Wrong! Actually very wrong.
The biggest mistake you can make when working on a project of this type is to believe that you will find the perfect strategy the first time . The perfect strategy does not exist, only the right strategy exists and, often (indeed almost always) it is the result of accurate data analysis . It is therefore very important to monitor the results , analyze the reports of each individual newsletter (or text message or action set on the software), see how our target reacts (subscribes, does not subscribe, purchases, abandons the page, etc.) and understand well what improvements can we make to ensure that marketing automation software performs better and better. If we are not sure about the change or are afraid that the change will lead to a decrease in results, the advice is to carry out A/B tests : after a couple of months we will know with mathematical certainty which of the two versions best meets our objective. Of course, this will certainly be a more "relaxing" phase than those that preceded it, more controlling and less creative, but equally very important.